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Harald Event Marketing
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1-866-438-4805 ext. 0 phone
1-866-438-4805 ext. 0 fax
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Company Description
Welcome to Herald Event Marketing
Co-sponsorship with The Herald augments your advertising… and does an even better job than advertising can on its own!
Everybody sees your logo… everywhere.
As an event sponsor, you receive official product designation and the rights to use your logo on signage, packaging and other event-related collateral. Your logo also appears in promotions of the event, such as radio, TV and in-paper ads. This all generates credibility for your brand.
You have prestige.
You don't have to sponsor the Super Bowl to make a big impression. South Florida offers numerous, affordable opportunities to enhance your corporate image and strengthen your brand.
You get to shake hands with people you want to reach.
Advertising is a monologue. Sponsorship is a dialogue, offering companies the opportunity to have a live, two-way exchange with the consumer audience.
You have all the advantages of a live audience.
Sponsorship provides built-in opportunities for on-site sales and sampling, surveys, customer feedback, product testing and consumer interaction with your sales force.
You have a ready-made product showcase.
Sponsorship provides the perfect showcase for your product or service. For example, a sponsor's tires could be used by a racing team.
You have no competition.
Unlike measured-media channels, most sponsorship opportunities offer you category exclusivity. Sponsorship not only provides a unique selling point not available to your competitors, it eliminates the commercial clutter which can detract from your message.
You reap the benefits of entertaining and networking with clients.
Events make great settings for informal networking and many companies use sponsorship for hospitality opportunities. Events like the NASDAQ-100 Open and The Ford Championship (formerly The Doral Ryder Open) give you the opportunity to spend a few hours with important customers in an informal setting.
And don't forget valuable retail extensions!
If you're the sponsor of a festival or ticketed event, you can drive retail sales by promoting discounted tickets with proof of purchase. You also have access to special tickets and backstage tours… perfect to use as leverage with trade customers. Sponsor status can also be shared with retail partners.
Sponsorship…
T H E K E Y T O B U I L D I N G C O N S U M E R C O N F I D E N C E
When you think about reaching a mass audience you think print,
radio and TV… right?
Think again.
Meet the fourth arm of marketing… Sponsorship! Whether it is frequently purchased items such as sodas or a niche market item such as office equipment, sponsorship is being used by more and more marketers all over the country. In fact, since 1991, sponsorship has outstripped advertising and sales promotion, reaching nearly $10.5 billion inspending in North America.
What exactly does being a sponsor involve?
If you're uncertain about what sponsorship involves, here's the definition:
Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. Simply put, if you're a Super Bowl sponsor; you reap tangible rewards - including mass exposure - in return for a cash or in-kind fee, or a combination of both.
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