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SAN DIEGO, California -- Sam Trego Imagination Entertainment.
Sam Trego's Imagination Entertainment (IE) has not only survived the challenging times faced by most event professionals in 2001/early 2002...the company has experienced tremendous growth in this "down" economy. The positive results can be credited to IE's signature style of entertainment that makes a strong statement to their audiences.
Sam Trego, President/Executive Producer, has created several signature shows that can be customized to fit an array of budgets, venues and special event requirements. In the musical theatre genre, "On Broadway", "Superstar", "Songs of the Century" and "Rhythm Dance" have been delighting audiences around the globe. In early 2002, he introduced "Song of America", a patriotically-inspired revue that pays tribute to our country’s rich musical heritage. Each IE theatrical production features the top talent from Broadway, Los Angeles and Las Vegas, and a tightly-choreographed flow that is rarely seen in a special event environment.
Q: How has technology helped your business?
ST: The first thing that comes to mind is that it has enabled people to find us quicker. People that did not know of our service or where they could source more information can fid us easily on the web. Using the web we have been able to keep our marketing cost down. Users to our site can see video and make requests for our service. Backing up our print advertising with our web site has had a great impact bring in new clients.
Q: How has using the Internet to deliver multi media cut your overhead?
ST: It is so easy to post video and audio on our web site and with Get It Planet saving us hundreds of dollars in mailing cost. Also, our clients can see it 24-7
Q: What are some of the challenges with getting more people to your web site?
ST: The goal is to get more people coming to your site and a list of people that we can email about new services we offer. Getting this list can take time and time is money. What I like about Get It Planet is that they help the buyer find us when they are ready to buy.
Q: How do you deal with referring a customer that is looking for a service that you do not provide?
ST: Referrals are so important to our company. For example, I currently have a client that wants me to produce a Latin theme show. I do not have the resources to produce a Latin theme show; however, this is a customer that has been loyal to me, so I want to be loyal to him. What I would try to do is to find someone to help this client. Then I found someone and viewed their production videos and felt they might be great for my client. Before I could finalize my options I needed to speak to others in the industry with whom I respect before I could refer them. Get It Planet helps me do that search and instills the confidence to make that referral.
Q: Sam your company has been very helpful in helping Get It Planet develop our on line verification system. Why do you feel that this is the key to our success?
ST: From the first time I met with you over 2 years ago I knew that Get It Planet was on to something. When a client comes to your web site and knows that the information provided by my company has been verified and documented it takes doing business on the Internet to the next level. No longer can one just “pay” to be listed first. It really levels the playing field.
Q: Now that you have seen version 2.0 for the first time. What are your feelings?
ST: It has a much more inviting interface and I feel that both planners and vendors will find it easy and fun to use.
Q: How do you feel about the Request for Quote (RFQ) and Request for Proposal (RFP) process?
ST: Most of what we do is customized for our client; however, you have made it so easy for us to get a proposal from anyone and quickly turn the proposal over and add percentages and make money. This one feature will save my company hours of time. Sourcing information and getting back to my client fast means more business for my company. Get It Planet has addressed this wonderfully.
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